Managers: Why and do I need one?

Happy Monday!

I wanted to tackle a common question that I receive pretty often. What is a talent manager, the purpose of one, and I need a manager at this time of my career?

While managers are quite similar to talent agents, managers serve a different purpose in shaping the career of an artist.

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A talent manager is responsible for developing and molding the career of an entertainer. For example, an actor seeks management whey they need help in the following:

  • The actor has booked substantial work in the short film and indie market, and needs to cross-over into network television and feature film.

  • The actor has reached a peak in television, (meaning tons of co-stars and guest stars), but is having trouble crossing over into series regulars and lead roles in feature film. They need help with branding to stand out from their name competition.

  • The actor is having trouble getting an agent to sign them, and seeks the help of a manager to help build their talent to get onto the radar of a talent agent.

Reputable talent managers also have the ability to submit clients on breakdowns (acting roles) to help secure auditions in collaboration with a licensed agent. A great manager will act as the support for the actor who may not be at the top of the list for their agent.

How do you secure a talent manager?
A talent manager is more likely to take meetings with actors who are just beginning. If you do not have network credits or a solid amount of work booked, it is best to include a strong tape of your acting to show off your chops. Although, it is highly advisable that you seek a manager when you are READY. This means having a solid reel of indie work that you have earned on your own.

Do I need a talent manager?
Yes and no. This answer truly depends on where you are at currently in your career. If you are a series regular, a manager is helpful in the guidance of your career from hereon. An agent’s sole job is to get you the job. What is next for you is at the hands of a manager and/or publicist to develop. If you are just beginning in your career, a manager can help support you through getting network auditions and feature films.

Chris Giovanni